“Circular innovations often emerge at the intersections”
Interview with Hartmut Pflaum, July 24, 2026
CIRCONOMY® was launched four years ago. The initiative’s goal: to connect stakeholders from business, academia, politics, government and civil society within innovation ecosystems and to accelerate the practical implementation of the circular economy. Since then, the topic has evolved from a vision for the future into a central pillar of innovation and transformation policy. In this interview, project manager Dr. Hartmut Pflaum explains the momentum CIRCONOMY® has already generated, where companies currently stand on the path to circularity, and why durable products play a special role for him.
Fraunhofer Institute for Environmental, Safety and Energy Technology UMSICHT